Branding and Re-Positioning

NS&G Commercial Branding Experience

Governmental Branding Experience

The Challenge

The Promise of the
Golden Arches

Commercial Brands

Federal Government Agency Brands

State Government Agency Brands

Branding

The Councils on Aging Brand

The Decision Making Process

Great Brands Require:

Brand Loyalty

The Essence of a Brand

The 6 Dimensions of Brand Equity

Brand Equity is Tangible

Brand vs. Product

The Brand Promise

Branding and Positioning

Negative vs. Positive Brands

Young Consumers Are More Brand Conscience
Than Older Audiences

You Can do the Branding
or You Can Let Your Competition Do it For You.

Branding Tools

Paid Media vs. Public Service

How Are
Councils on Aging Viewed by Their Various Audiences

Why is It is Likely That the Perception of
The Councils on Aging is Lagging Behind Reality

Most Brands Most Lack Focus and Emotion

An Interactive Strategic Input Session

Councils on Aging Brand Environment

Strengths

Weaknesses

Threats

Opportunities

 Brand Attributes

Points of Contact

Competitors

Positioning Strategy

Branding Strategies

Branding Strategies

Branding Strategies

Brand Strategies

Moving Forward With Branding

NS&G is Proud
to be a Participant in This Important Process

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